It is no secret that internet access has risen significantly over the past decade. Statistics show
that total of 3.2 billion people or half the world’s population were online by the end of 2015.
Therefore, aiding the growth of social media platforms with an estimate of 3.8 million active
social media users worldwide. With technology changing daily it is important for brands to keep
up to date with the current movements. For example, Technological Breakthroughs was
identified as one of 2019’s megatrends.
Due to this digital marketing techniques have expanded and with all platforms being free of
charge it would be almost crazy to not take advantage of this method of marketing. The concept of content marketing is based on trust and creating long-term relationships. Using video marketing to advertise a brand creates an expanded reach and it provides a memorable
experience that viewers are more likely to remember. In 2018, a study was conducted through
exploring Facebook’s top 10 brand pages, this found that video content is shared 120 times
more than links and text posts combined.
For many start-ups video marketing can be extremely beneficial. If you are launching a new
product or service, it can be useful for customers to see just how it will work. They can then
decide on whether this will be valuable to them. On the other hand, it is understandable that
some start up brands may see pricing as a concern, however video advertising is becoming
much more extensive and affordable. Perhaps you are not ready to spend money on high qualityfootage. But that’s where you need to think of video marketing as an investment that you will get a return on through the new clients you connect with. Additionally, high views help to boosta website SEO consequently increasing the time visitors spend on a site.
Most importantly, you need to make sure that you use the correct strategies and platforms to
connect best with your target audience. For example, Instagram and Snapchat were the most
popular apps among the youth in 2018, with stories being a growth driver for both platforms.
Hence, it is essential to use a variety of platforms but possibly aim to have one main account
that is the main focus.
So why not get out there and start your journey through video marketing, what do you have to